Ice Cream Empire: Privacy Policy

1. Who we are

Ice Cream Empire ("the game") is a casual ice cream shop game for Android, developed and published by studio010 ("we", "us", "our").

This policy explains what information the game and the services it uses handle, why, and what choices you have. If anything here is unclear, write to us at raovikas603@gmail.com.

2. The short version

• The game has no accounts, no sign-in and no chat. We never ask for your name, email address, phone number or contact list.
• Your progress is saved on your own device. We do not run a server that stores it.
• The game shows ads (rewarded videos, occasional full-screen ads and a banner on the main menu) through third-party advertising partners: Unity LevelPlay, ironSource, Unity Ads and Google AdMob. These partners collect some device information to show and measure ads. We ask for your choice about personalised ads before any ad is requested.
• The game can send you reminders as local notifications, about two a day. They are created on your device, they need your permission, and you can turn them off at any time.
• Purchases are handled by Google Play. We never see your payment details.
• The game is not meant for children under 13.

3. Information stored on your device

The game saves the following on your device so that you can carry on where you stopped. It stays on your device and is not sent to us:

• Game progress: coins, gems, customers served, upgrades, unlocked rooms and build timers, staff, shop style, goals and daily reward streaks.
• Settings: music and sound volume, whether hint arrows are on, and whether notifications are on.
• Purchases and ads: which products you own, the transaction ids of purchases already credited, how many rewarded ads you watched today and when the last ad was shown (to apply daily limits and waiting times).
• Your answer to the personalised ads question.

This data is deleted when you uninstall the game, clear its storage, or use "Erase progress" in Settings.

4. Information collected by advertising partners

To show ads the game uses Unity LevelPlay, a mediation service from Unity that connects the game to several ad networks, including ironSource, Unity Ads and Google AdMob. Other ad networks connected through LevelPlay may also take part. These partners act on their own behalf and collect information through their software in the game. This can include:

• Advertising identifiers (such as the Google Advertising ID) and other device identifiers.
• IP address and the approximate location that can be worked out from it (not your precise location).
• Device and app information: device model, operating system and version, language, screen size, network type, battery and storage status, app name and version.
• Ad activity: which ads were requested, shown, clicked or watched to the end, and how long they were shown.
• Diagnostic data such as crashes and errors of the ad software.

Ad partners use this information to choose and deliver ads, to measure how ads perform, to prevent fraud and to improve their services. They may combine it with information from other apps and services as described in their own privacy policies:

• Unity (LevelPlay, ironSource, Unity Ads): https://unity.com/legal/privacy-policy
• ironSource: https://www.is.com/privacy-policy/
• Google (AdMob): https://policies.google.com/privacy and https://policies.google.com/technologies/partner-sites

The game is built with the Unity engine and also uses Unity services for in-app purchases; these may receive basic device and app information and diagnostics needed to run those services.

5. Your choice about personalised ads

The first time you open the main menu, the game asks whether ads may be personalised. No ad is requested until you have answered.

• If you choose "Yes", ad partners may use your advertising identifier and other data to show ads that fit your interests.
• If you choose "No thanks", your choice is passed on to the ad partners. You may still see ads, but they are not personalised, and we ask partners to treat you as having opted out of the sale or sharing of personal data (for example under the California Consumer Privacy Act).

You can change your mind at any time in Settings, using the "Personalized ads" switch. You can also reset or delete your advertising ID, or turn off ad personalisation, in your Android settings (Settings > Privacy > Ads, or Google > Ads).

Rewarded videos are always optional: you only see one if you tap a button to watch it. Players who buy the Starter Pack or the Golden Wallet no longer see full-screen ads or the banner.

6. Notifications

The game can send you local notifications, for example to tell you that customers are waiting, that a room has finished building or that your daily reward is ready. We plan to send about two a day at most.

• Local means the notification is scheduled and shown by the game on your own device. We do not use a push notification server, and no information about you is sent anywhere to create or deliver them.
• On Android 13 and newer the game asks for your permission before it sends the first one. If you say no, nothing is sent and the game works the same.
• You can turn notifications off at any time in the game's Settings, or in your Android settings (Settings > Apps > Ice Cream Empire > Notifications).
• Notifications are not used for advertising. They never contain ads from our ad partners.
• To time the reminders the game keeps the schedule and your notification choice on your device, together with your game progress. This is deleted in the same ways as the rest of your game data (section 11).

7. Purchases

In-app purchases (gems, the Starter Pack and the Golden Wallet) are processed by Google Play. Google handles your payment details under its own terms and privacy policy; we never receive your card or bank details. The game receives the product that was bought and a transaction id, which it keeps on your device to credit your purchase once and to restore items you already own.

8. How we use information

• To run the game and save your progress on your device.
• To credit purchases and apply limits such as the daily ad limits.
• To show ads, with your choice about personalisation respected.
• To send you reminder notifications from your own device, if you allowed them.
• To keep the game working and fix problems. Crash and performance reports may be collected by Google Play (Android vitals) if you have allowed that on your device.

9. Who we share information with

We do not sell your information, and we do not receive personal information from the game on our own servers, because there are none.

The only parties that receive information through the game are the services described above: the advertising partners (Unity LevelPlay, ironSource, Unity Ads, Google AdMob and other networks connected through LevelPlay), Unity services used for purchases, and Google Play. Notifications are not shared with anyone. We may also disclose information if the law requires it.

10. Children

The game is not directed to children under 13, and we do not knowingly collect personal information from them. The ad settings of the game declare that the user is not a child. In some countries a higher age applies (for example 16 in parts of Europe); in those places the game should only be used by people who are old enough to agree to this policy.

If you are a parent or guardian and believe your child has used the game and its ad partners have collected information, please contact us at raovikas603@gmail.com and we will help with the request.

11. Your rights, and how to delete your data

Depending on where you live (for example in the European Economic Area, the United Kingdom, California and some other places) you may have the right to ask for access to your personal data, to have it corrected or deleted, to object to or restrict how it is used, to take it with you, to withdraw consent you gave, and to complain to your data protection authority. In California you also have the right to opt out of the sale or sharing of personal information, which the "No thanks" choice does.

We hold no account or profile about you, so the data we can act on is on your device. To delete it, use "Erase progress" in Settings, clear the game's storage in Android settings, or uninstall the game. Information held by ad partners is controlled by them: you can use the privacy tools linked in their policies, or write to us and we will point you to the right place. Resetting or deleting your advertising ID in Android settings stops new data being linked to it. Ad partners keep information for the periods set out in their own policies.

Where we rely on your consent (personalised ads, notifications), you can withdraw it any time in Settings. Where the law allows personal data to be used without consent (for example showing non-personalised ads, preventing fraud, or crediting a purchase), we rely on our legitimate interest in running and funding the game, or on the need to fulfil your purchase.

12. Security

Your progress is kept in the game's private storage on your device. Ad partners and Google Play use their own security measures. No method of storage or transmission is completely secure, so we cannot guarantee absolute security.

13. International transfers

Our ad partners and Google may process information in countries other than yours, including countries with different data protection rules. They are responsible for protecting it as described in their policies.

14. Changes to this policy

We may update this policy, for example when we add features or change ad partners. The date at the top shows when it was last changed. If a change is significant we will tell you in the game or on the game's store page.

15. Contact us

studio010
Questions, requests or concerns about privacy: raovikas603@gmail.com